Similarly to Animal Farm, in Creature Discomforts, Aardman's disability awareness campaign for Leonard Cheshire Disability, a familiar style is used to introduce a subject to a wider audience. The claymation animation, made popular by Nick Park's Creature Comforts is both highly recognisable and immensely popular.
Indeed every aspect of the two animation series is similar. The only difference is that rather than extoling the joys of hot water or the wonders of science, the creatures discuss how their disabilities effect their lives and impact on how others perceive them.
By using a format that has already proven successful and that appeals to a broad range of viewers, Aardman ensures there is already an existing audience for the campaign. As disability is a topic that is often glossed over and skirted around, the choice to make the brief animations comedic and anthropomorphic makes the message more accessible, while preventing the dialogue cutting too close to the bone.
The overall effect is not to overly soften or trivialise a serious subject, but to invite the audience to consider how they perceive disability and realise that it is not a taboo discussion point.
Indeed every aspect of the two animation series is similar. The only difference is that rather than extoling the joys of hot water or the wonders of science, the creatures discuss how their disabilities effect their lives and impact on how others perceive them.
By using a format that has already proven successful and that appeals to a broad range of viewers, Aardman ensures there is already an existing audience for the campaign. As disability is a topic that is often glossed over and skirted around, the choice to make the brief animations comedic and anthropomorphic makes the message more accessible, while preventing the dialogue cutting too close to the bone.
The overall effect is not to overly soften or trivialise a serious subject, but to invite the audience to consider how they perceive disability and realise that it is not a taboo discussion point.
No comments:
Post a Comment