To gain a deeper insight into just who this audience of fathers might be, I needed to carry out some research. From all the in depth information this webpage provides, I isolated the fact that the majority of children are born to men between the ages of 20 and 44.
If we take 5 years old to be a good age when children should begin developing their reading skills, then their fathers could be aged anywhere between 25 to 50 years old, which is a large spectrum. I also nee to bear in mind that British fathers come from a broad range of cultural and ethnic backgrounds, and that while the brief cites low income families as a particular concern the problem of poor literacy is not limited to this group. My storyboard will need to have universal appeal so that it can have a lasting impact upon all of these groups in the hopes of achieving lasting change.
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