Wednesday 4 March 2015

WWF - Change of Plans

        Subsequently to the brief analysis, in which I stated we were planning to create a short, infographic animation using stop motion, Rebecca and I have decided that it would be more achievable to fulfill WWF's alternative option to an animation, which is a maximum of 8 presentation slides. The message, audience and intention will remain the same to those identified in the analysis, and indeed we still aim to use a combination of paper, materials and real world objects to create scenes and images which can then be photographed to form the slides.

        After consulting our tutor to discuss whether this would be an acceptable alternative (as producing a 2 minute animation of a high quality in the time available would place a massive amount of pressure on both of us) he helpfully suggested how we might approach these presentation slides. As we are keeping the same aesthetic for the slides as we had discussed for the animation, we could view the slides as a storyboard, and use them to present 8 'frames' of how we envisaged the animation unfolding. If we had time, we could also consider bringing some slides to life, using minimal animation, and submitting these animated sequences as supporting material (as allowed by the brief).

        We have also been advised to keep any text in the slides minimal. Originally, we had hoped not to use any text, letting the visuals speak for themselves. However, without moving imagery, or a voice over, it may be challenging to communicate some of the complex ideas explored in the Living Planet Report without including some text. So that it isn't jarring or out of place, we have been considering the possibility of creating any necessary text out of the same materials used to construct the imagery. The text would then be a part of the picture, as it were.

        Importantly, we need to ensure that we do not over complicate matters. There is a lot of information in the Living Planet Report, and ultimately, 8 slides is not very many. We will need to select key pieces of information from the report, and weave a strong narrative/message which can be carried through the slides. We feel this would be stronger than if each slide were separate from the others, and would be better understood by the audience, while fitting with the concept of the slides as a kind of storyboard.

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