WWF - Living Planet Report

        The cornerstone of WWF's brief is the Living Planet Report, which details how our current lifestyles impact upon the health of the planet, and ultimately how said lifestyles are unsustainable in the long run. As the full report is 180 pages (even the summarised report came in at a fairly hefty 36 pages), Rebecca and I felt it wasn't a reasonable use of time and resources for both of us to read the report. Consequently, I volunteered to read and analyse the Living Planet Report, and to select the most important information, which could form the basis of our response.

        Having read the report, we can see that the main focus is not in fact endangered or iconic species; these are just a small part of the overall declining health of our planet. While our initial ideas may not be entirely redundant (the plight of animals can be very moving and emotive in the right hands, as numerous David Attenborough documentaries have demonstrated). However, we must weigh up whether this would be the best approach to actively engage the target audience, or whether other information strands from the Living Planet Report would have a stronger impact.