Pitch Boards Volume 1

        In support of my written proposal I produced these four pitch boards, which I could then use to present my intentions to the same small group we had worked in previously for the peer review sessions. Their feedback was generally positive, but I did feel at times that the fact we weren't familiar with one another was detrimental, as we perhaps didn't feel comfortable enough to give an in depth critique of each others' work. This is most apparent in the response I received to the following questions:

1. Does my proposal communicate the appropriate concept? Yes, as it focuses on the core message of 'Just 10 minutes a day...'
2. Does the pitch meet the specifications of the brief? Yes.
3. Do the boards communicate the proposal effectively? Yes.
4. Is the response suitable for the target audience? Yes, as animation is ideal at appealing to a broad audience, from children to parents.
5. Is the choice/use of media appropriate? Yes. Stick to coloured pencils and a hand drawn aesthetic.
6. Is the response achievable in the time available? Yes.
7. Is the response appropriate to the identified context? Yes.
8. Is the visual concept/direction appropriate to the tone? Yes.
9. Do the deliverables meet the mandatory requirements? Yes.
10. How can the response be improved? Include contextual reference, parental character designs, plot out full storyboards, possibly include more examples of where the posters would be displayed.

        Fortunately, the written feedback I received was more in depth and informative, providing me with a greater understanding of areas I could improve upon before we next present our proposals to one another.

Strengths in the proposal:

• Strong character design - can see thought has been put into it.
• Consideration has been given to where posters will be placed in order to reach the attention of busy parents, who are possibly the ones who need to see it the most.
• Managing to work well with the restrictive prescribed colour palette.
• Thought has been put into the different formats the campaign could appear in (the website banners look real and professional).
• The simple line drawn background. Character seems to be the more important element and that has been considered in the designs.
• The response suitably exploits parental emotions of guilt, and is therefore more likely to provoke a response.
• Successfully made use of the mandatory requirements.
• The response appropriately conveys the aesthetic of children's books.
• Exhaustive analysis of the brief, and your ow response.
• Great consideration of context.

Areas for improvement in the proposal:

• Perhaps the drawings are not currently using the exact given colour palette.
• Potentially too much information of the 4th board.
• Potentially too much text.
• Only the 4th board is in portrait format...they should all be one or the other.
• Possibly don't need the 'exterior box' line on the boards.
• The two boy characters are very similar. Hard to distinguish between them.
• Texture and tone. I know that you are excluding colour in parts for effect, but this could leave some areas looking flat. Could use more line as texture and pattern.
• More contextual research.
• Presentation boards should all be the same format - looks professional.

Questions that need answering:

• Will there be sound? Voices? Backing Music? Yes, there will be a voice over by a little boy, and ambient sounds, but not music.
• Will the posters be black and white? As a single image, the lack of colour has no meaning unless everyone has already seen the video. Perhaps making the posters colour would better match the brighter future slogans and message.
• Will it be pencil coloured, as shown, or digitally coloured? Pencil, to keep the handmade, picture book aesthetic.
• How many frames will you present for your final storyboard? I'm not yet sure. Most campaign videos seem to be around 2 minutes long. 18? Would fit comfortably on 2 or 3 boards.
• How are you going to present the storyboard? 6 frames per page on LCA storyboard template.
• How much text do you really need? Keep text to a minimum. A picture can communicate so much more than words.
• How can you make each page more uniform? Keep all boards to landscape format.
• How can you further differentiate the boy characters? Different hair colours (dark and blonde) and individual colour schemes, as far as the prescribed palette allows.
• How can you give the boards a more deliberate ordering?